Interviews are a great way for authors to promote their books. In this article, Cendrine Marrouat shares the top 10 questions that authors are usually asked.
[Photo: AleBonvini. http://www.flickr.com/photos/alebonvini/3258274564]
The Internet provides a lot of creative and free promotional opportunities. For a book, those include reviews and interviews. Being a guest on radio shows and / or blogs – also known as virtual tours – is a great addition to any marketing plan. The only requirement is to make oneself available for an hour or two at a time.
Every seasoned author knows that interviews often contain the same questions. They may be asked in different ways, but they are basically the same. Below are ten of the most recurring ones. They are not in any specific order of importance. But first, some advice.
Being Interviewed Requires Preparation
When you are invited to be a guest on a radio show or blog, you should always take it seriously. Prepare accordingly. Of course, perfection is not expected; it is just common sense. As an author, you represent your book; you are marketing a product. And as such, you should have a sales pitch ready. You want to sound professional and polished so that listeners and/or readers take what you do seriously. So, surprise them!
List of Questions
1) Who are you? What do you do?
2) What is your writing process? Do you follow a regular routine?
3) What are the most important elements of good writing? According to you, what tools are must-haves for writers?
4) What motivates you to write?
5) Do you ever suffer from writer's block? If so, what do you do about it?
6) Do you have any advice for other writers?
7) What is the message in your book? What are your readers' reactions to it?
8) Did you learn anything from writing your book and what was it?
9) What are your current/future projects?
10) What book(s)/author(s) have influenced your life and writing?
Write Possible Answers
A lot of authors were teachers at some point in their lives. They know that unexpected questions can be posed by students at any time. So, with experience, they know exactly how to prepare. Do the same with your interviews. Be proactive and expect the unexpected.
Write one or two answers for each of the questions aforementioned. You do not have to memorize them. Just keep them handy, especially for your first two or three interviews. You will probably be nervous. So, if you happen to lose your train of thoughts, you can always refer to the pre-written answers. That will help you relax.
Also, if you were a listener or reader, what would you like to know? Try to put yourself in other people's shoes. Write five or six more questions with their answers. And back up your statements as well. Once again, you have several options; and most importantly, you avoid problems in case of stress.
As mentioned earlier in the article, you are promoting your product. As such, you want your work to be remembered. So, be as genuine as possible when you answer questions. People may forget the title of your book but your words, never!